Jellyfish launched in June, 2006, with the goal of creating better forms of online advertising to dramatically improve the way you shop online. Traditional advertising spends billions of dollars each year interrupting and annoying you, and we set out to transform that waste into fantastic online shopping savings and engaging entertainment for our customers.
We have lots of work yet to do, but we are proud of how much we've delivered on our goal in the past few years. In addition to our Smack Shopping show-described below-Jellyfish launched a Cash Back search engine that has already shared millions of dollars of advertising revenue back to our online shoppers in the form of Cash Back savings.
Microsoft liked our vision to make advertising serve the end customer. In fact, they liked it so much that they acquired Jellyfish in September, 2007. The acquisition is a fantastic way for us to gain scale, resources and access to a group of really smart people. And it also means that we will be able to give away lots more money and have more fun while we change how you shop online.
Jellyfish's flagship product is aptly named after an actual group of Jellyfish (a "smack"). Smack Shopping is the Internet's first live social shopping show. Each show features our unique dropping price format that allows the audience to actually set the selling price of each product, creating tremendous deals on the hottest online products. In addition to great deals, our community of shoppers creates a great place to shop and hang out with friends, meet new shoppers, share information, and have fun. We think online shopping should be fun and social, just like it is in the real world.
Warning: Smack is Highly Addictive: Enter at Your Own Risk
The best way to learn more about Smack Shopping is to simply hop over and check out a show. With scheduled shows taking place 24 hours per day, 365 days a year, there's sure to be a show that offers the kinds of products you love. And to get the most out of Smack, make sure you fill out your Personal Shopping Page, pick a great nickname, and start making friends. You'll never think about online shopping the same way again!